Download PDF Advertising and Integrated Brand Promotion Writen By Thomas C. O'Guinn

Advertising and Integrated Brand Promotion

By : Thomas C. O'Guinn

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 pdf download Advertising and Integrated Brand Promotion

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Book Synopsis :

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Book Detail :

Author : Thomas C. O'Guinn

Pages : 448 pages

Publisher : Cengage Learning

Language :

ISBN-10 : 1337110213

ISBN-13 : 9781337110211

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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