PDF Advertising & IMC: Principles and Practice Writen By Sandra E. Moriarty

Advertising & IMC: Principles and Practice

By : Sandra E. Moriarty

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 pdf download Advertising & IMC: Principles and Practice

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Book Synopsis :

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab(TM) is the

Book Detail :

Author : Sandra E. Moriarty

Pages : 672 pages

Publisher : Pearson

Language :

ISBN-10 : 0134480430

ISBN-13 : 9780134480435

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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