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Advertising & IMC: Principles and Practice By : Sandra E. Moriarty ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they...

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers By : Robert Solomon ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the mid...

Ultimate Guide to Facebook Advertising By : Perry Marshall ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook's newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks. Updates specific to this edition include: The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns...

The Hidden Persuaders By : Vance Packard ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard?s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Pers...

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers By : Raja Rajamannar ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard?one of the world?s most recognizable and decorated brands?Raja Rajamannar shares the forward-thinking ...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands By : Jean-No?l Kapferer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company.?Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods ? often very far from the usual m...

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth By : John Jantsch ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE.It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.The Ultimate Marketing Engine?promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.Introducing the Customer Success TrackThe Ultimate Marketing Engine?introduces an innovative new appr...

Miller Untitled #1 By : Donald Miller ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Donald Miller Pages : pages Publisher : Thomas Nelson Language : ISBN-10 : 1400203791 ISBN-13 : 9781400203796   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Advertising and Integrated Brand Promotion By : Thomas C. O'Guinn ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provi...

Advertising Concept Book 3E: Think Now, Design Later By : Pete Barry ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In creative advertising, no amount of glossy presentation will improve a bad idea. That?s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to ?push? an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fift...

NFT and Crypto Art - Non Fungible Tokens: A guide for creating, selling and investing in your digital collectibles By : Ethan Bowman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Ethan Bowman Pages : 139 pages Publisher : Language : eng ISBN-10 : B0991CL28H ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Hedging Demystified: How to Balance Risk and Protect Profit By : Tim Bishop ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Do changes incommodity pricesinterest ratesforeign currency exchange ratesor weatherjeopardize your bottom line?Finally, it's here: a practical, straightforward book on how to manage those uncertainties. It contains clear illustrations of how futures, options, and swaps work to curb risk. Written for a businessperson by a businessperson, this handbook explains:The mechanics of hedgingHow hedging protects wealthHow to achieve more predictable earnings amid the unpredictableSpecific examples of hedgingHedging opportunities and pitfallsHedging Demystified is an essential guide to any business that deals with commodities, debt, international trade, or weather. This primer on hedging brings clarity and direction to make your business more sustainable. Book Detail : Author : Tim Bishop Pages : 192 pages Publisher : Open Road Press Languag...

The Tao of Trading: How to Build Abundant Wealth in Any Market Condition By : Simon Ree ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Stop dreaming of great returns and start achieving them.Deep down, you know that sticking your money in a bank account or mutual fund won't get you in the fast lane to prosperity, but you're not sure where to turn.If you're serious about growing your wealth quickly, you need a book that teaches time-tested strategies that will help to greatly accelerate your wealth creation.The Tao of Trading is that book.In his twenty-five years as a banker, adviser, and player in the markets, Simon Ree has witnessed firsthand the many hurdles individual investors must overcome to succeed. He wrote this book to put you on the fast-track to financial success.In this book, you'll learn:How to instantly read market trends so you're "sailing with the wind at your back"The most powerful tool in finance for building yo...

Options, Futures, and Other Derivatives By : John C. Hull ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : For courses in business, economics, and financial engineering and mathematics. The definitive guide to derivatives markets, updated with contemporary examples and discussions Known as "the bible" to business and economics professionals and a consistent best-seller, Options, Futures, and Other Derivatives gives readers a modern look at derivatives markets. By incorporating the industry's hottest topics, such as the securitization and credit crisis, author John C. Hull helps bridge the gap between theory and practice. The 10th Edition covers all of the latest regulations and trends, including the Black-Scholes-Merton formulas, overnight indexed swaps, and the valuation of commodity derivatives. Book Detail : Author : John C. Hull Pages : 896 pages Publisher : Pearson Language : eng ISBN-10 : 013447208X ISBN-13 : 9780134472089   Supporting format: PDF, ...

Understanding Options By : Michael Sincere ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : THE OPTIONS INVESTING BESTSELLER--WITH CRITICAL NEW INSIGHT FOR TODAY'S TUMULTOUS MARKETS Written in an accessible, easy-to-read style, this new edition of "Understanding Options" provides everything you need to get started on the right foot in the increasingly popular options market.You'll learn what options are and how they work, their pros and cons, their relationship with stocks, and how to use them to gain leverage, generate extra income, and protect against adverse price movements. "Understanding Options" covers everything that has made it the go-to guide for novice investors--plus it has brand-new information and features, including: Updated facts, charts, and figures Expanded coverage of collars, credit and debit spreads, mini-options, the Greeks, and protective puts Key strategy insights from master options traders A critical look at trading op...

The Stock Market Survival Guide: Discover the Four Pillars You Need to Survive and Thrive in the New Financial Markets By : Andy Tanner ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Andy Tanner Pages : 220 pages Publisher : Perseus Distribution Language : ISBN-10 : 1937832066 ISBN-13 : 9781937832063   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

C?mo atraer el dinero By : Lain Garc?a Calvo ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : C?MO ATRAER EL DINERO utilizando la LEY DE LA ATRACCI?N ?Es posible cambiar nuestro destino financiero?La palabra clave de este libro es RESULTADOS. Deja que Lain te gu?e a trav?s de las p?ginas y se convierta en tu MENTOR para ATRAER EL DINERO a tu vida AHORA. LA VOZ DE TU ALMA es un fen?meno mundial que est? transformando la vida de millones de personas en todo el mundo.Descubre EL SECRETO para hacer que la LEY DE LA ATRACCI?N funcione, aplicando los principios atemporales de la ESPIRITUALIDAD , la METAF?SICA y la F?SICA CU?NTICA , as? como los principios que ense?aron los grandes maestros de la historia como Jes?s, Buda, Confuncio, etc.Tambi?n son muchos los grandes maestros actuales que ense?an esto, como Ronda Byrne, Louise Hay, Esther Hicks, Wayne Dyer, Joe Vitale, Jack Canfield, John Assaraf, John Demartini, y muchos m?s, pero AHORA por fin vas a obtener clarida...

Mental Edge in Trading By : Jason Williams ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : How to fully leverage the most overlooked asset in trading--personality"The Mental Edge in Trading" explains the critical link between successful trading and personality traits and gives you the tools for usuing this information to become make smarter trades. You'll learn how to assess and measure your innate personality traits and align them with your trading style for more profitable trading on a more consistent basis.Larry Williams has been a trader and market researcher since the mid-1960s. He is the author of "Long-Term Secrets to Short-Term Trading" and "The Right Stock at the Right Time." Book Detail : Author : Jason Williams Pages : 219 pages Publisher : McGraw-Hill Education Language : ISBN-10 : 0071799400 ISBN-13 : 9780071799409   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, ...

Investing in Gold & Silver for Dummies By : Paul Mladjenovic ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Diversify your portfolio with gold and silverInvesting and trading in gold and silver is always a sound idea--and that goes double in a time of unusual market fluctuation. As people look for safe places to diversify their investment risk, you'll likely see the value of your investment go up where other stocks are vulnerable. Gold and silver saw increases in value of 16% and 15% respectively in 2019--putting them among the top ten most desirable commodities out there--and are projected to experience even more of a bear market as the dollar wobbles in an uncertain post-COVID world. This year, 2020, gold and silver are set up to have their best year of price appreciation over the past 40+ years.Written in an easy-to-follow, no-jargon style by CFP and bestselling author, Paul Mladjenovic, Investing in Gold & Silver For Dummies explains the diffe...

Reminiscences of a Stock Operator By : Edwin Lef?vre ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Facsimile of 1923 Edition. First published in 1923, Reminiscences is a fictionalized account of the life of the securities trader Jesse Livermore. Despite the book's age, it continues to offer insights into the art of trading and speculation. In Jack Schwager's Market Wizards, Reminiscences is quoted as a major source of stock trading learning material for experienced and new traders by many of the traders who Schwager interviewed. The book tells the story of Livermore's progression from day trading in the then so-called "New England bucket shops," to market speculator, market maker, and market manipulator, and finally to Wall Street where he made and lost his fortune several times over. Along the way, Livermore learns many lessons, which he happily shares with the reader. The book is considered an investment classic. Book Detail : Author ...

Storey's Guide to Raising Ducks, 2nd Edition: Breeds, Care, Health By : Dave Holderread ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : With in-depth information on feeding, housing, behavior, and health care, this comprehensive guide also provides proven strategies for creating a profitable business plan and marketing your products. Whether you?re about to acquire your first ducks or are interested in experimenting with rare breeds, Storey?s Guide to Raising Ducks will help you achieve your duck-raising goals.? Book Detail : Author : Dave Holderread Pages : 336 pages Publisher : Storey Publishing, LLC Language : ISBN-10 : 1603426922 ISBN-13 : 9781603426923   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Stress-Free Chicken Tractor Plans: An Easy to Follow, Step-by-Step Guide to Building Your Own Chicken Tractors. By : John Suscovich ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Inside these pages, you will find step-by-step instructions for a mobile broiler chicken shelter for pastured poultry that is used by farmers and homesteaders all over the country.Raising chickens on grass provides them with a healthy lifestyle and a delicious flavor. You can raise just enough of them to feed your family or scale up to include pastured poultry as a profitable part of your farm business. John Suscovich has raised thousands of chickens using these mobile shelters, a main enterprise on his farm in Connecticut.These chicken tractors were created using the best elements from other designs. They are easy to move and provide a good life for the chickens. With a little bit of creativity, they can also be modified for seasonal egg-layer housing, rabbits, ducks and forts for y...

Storey's Guide to Raising Sheep: Breeding, Care, Facilities By : Paula Simmons ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Storey?s Guide to Raising Sheep is the best-selling, most trusted reference for farmers and backyard homesteaders with any size flock. The fifth edition is now updated with?full-color illustrations and photographs throughout, including a gallery of the best breed choices for both meat and fiber. With their small size and gentle dispositions, sheep are one of the easier livestock species to raise and offer varied marketing opportunities, including meat, wool, and milk. Detailed instructions and graphics lead readers through every essential procedure, including shearing, building a lambing shed, breeding and lambing, butchering, and marketing. Book Detail : Author : Paula Simmons Pages : 368 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1612129803 ISBN-13 : 9781612129808   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, ...

Storey's Guide to Raising Beef Cattle, 4th Edition: Health, Handling, Breeding By : Heather Smith Thomas ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Whether a farmer is raising one cow or a herd, Storey?s Guide to Raising Beef Cattle is the most reliable reference for ensuring a successful, healthy cattle operation. In this fully updated, full-color fourth edition, long-time cattle rancher and author Heather Smith Thomas explains every aspect of bovine behavior and provides expert guidance on breed selection, calving, feeding, housing, pasture, and health care. Along with in-depth information on raising grass-fed animals, there is also advice on creating a viable business plan and identifying niche markets for selling beef. Book Detail : Author : Heather Smith Thomas Pages : 320 pages Publisher : Storey Publishing, LLC Language : ISBN-10 : 1635860393 ISBN-13 : 9781635860399   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Suppo...

The Shepherd's Life: Modern Dispatches from an Ancient Landscape By : James Rebanks ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A major new talent redefines the literature of rural life. Old world met new when a shepherd in the English Lake District impulsively started a Twitter account. A routine cell phone upgrade left author James Rebanks with a pretty decent camera and a pre-loaded Twitter app--the tools to share his way of life with the world. And what began as a tentative experiment became an international phenomenon.James has worked the land for years, as did his father, and his father before him. His family has lived and farmed in the Lake District of Northern England as long as there have been written records (since 1420) and possibly much longer. And while the land itself has inspired great poets and authors we have rarely heard from the people who tend it. One Twitter account has changed all that, and now James Rebanks has broken free of the...

Start Your Farm: The Authoritative Guide to Becoming a Sustainable 21st Century Farmer By : Forrest Pritchard ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A totally modern, all-purpose handbook for today?s agricultural dreamers?covering the challenges and triumphs of launching any successful farm?from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today's market??Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more:Why be a farmer in the 21st century? Do you have what it takes?What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture?How do you access education, land, and other needs with limited capital?How can you reap an actual profit, including a return on land investment?...

Everything I Want to Do Is Illegal: War Stories from the Local Food Front By : Joel Salatin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Drawing upon 40 years' experience as an ecological farmer and marketer, Joel Salatin explains with humor and passion why Americans do not have the freedom to choose the food they purchase and eat. From child labor regulations to food inspection, bureaucrats provide themselves sole discretion over what food is available in the local marketplace. Their system favors industrial, global corporate food systems and discourages community-based food commerce, resulting in homogenized selection, mediocre quality, and exposure to non-organic farming practices. Salatin's expert insight explains why local food is expensive and difficult to find and will illuminate for the reader a deeper understanding of the industrial food complex. Book Detail : Author : Joel Salatin Pages : 358 pages Publisher : Polyface Language : eng ISBN-...

Storey's Guide to Raising Chickens: Breed Selection, Facilities, Feeding, Health Care, Managing Layers Meat Birds By : Gail Damerow ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Households everywhere whether rural, suburban, or urban keep chickens, and the numbers continue to rise. This fully redesigned edition of the best-selling classic includes full-color photos and illustrations plus a larger trim size to ensure the next generation of farmers finds it just as appealing as ever. Likewise, updated information and expanded sections mean that tomorrow s farmers will also find this edition a valuable resource. In particular, new in-depth sections highlight FDA requirements and medication guidelines, natural health care, and recent scientific insights into chicken behavior and communication." Book Detail : Author : Gail Damerow Pages : 424 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1612129307 ISBN-13 : 9781612129303   Supportin...

The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers By : Lynn Byczynski ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources o...

The Homesteading Encyclopedia By : Kelly Reed ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Discover how to start your homesteading journey the right away... and avoid making expensive beginner?s mistakes.Are you thinking about moving to a country homestead, but have no idea how to start planning?Do you want to raise your level of self-sufficiency, but live in a small city apartment and don?t know how to do it?Just imagine what it would be like if you didn?t have to rely on municipal power or water grids (or pay those expensive bills every month).Not to mention the joy and health benefits of growing your own organic food, instead of being forced to buy supermarket food infused with dangerous chemicals and pesticides.Does this sound like a lot of work?You?re right. It is.Planning your homestead journey can take weeks, or even months if you?re a complete beginner.You would have to read numerous books, research the farthest corners of the Internet, and spend th...